Part II  Reading Comprehension (Skimming and Scanning)

1. B  showmanship

細節題。這道題的答案對應原文句話，從putting on a show 可以推出showmanship。

when it came to putting on a show, nobody else in the computer industry, or any other industry for that matter, could match Steve Jobs.題干與原文的匹配度比較高，仔細閱讀不難得出選擇是B

2. A  He invented lots of functional gadgets.

細節題。原文第2段第2句話提到了喬布斯突出的三個方面，第三句話明確指出后一個方面，也就是他在functional gadgets 上的貢獻對人們的生活影響，對比第二題的選項，應選A

 He stood out in three ways—as a technologist, as a corporate leader and as somebody who was able to make people love what had previously been impersonal, functional gadgets. Strangely, it is this last quality that may have the deepest effect on the way people live.

3. B  His keen interest in designing elegant and user-friendly gadgets.

細節題。答案在第三段第二句，“obsessed with product design and aesthetics, and with making advanced technology simple to use”。講到喬布斯癡迷于產品的設計和美學上，以及使高科技簡單易用。所以選B

As a technologist, Mr Jobs was different because he was not an engineer—and that was his great strength. Instead he was obsessed with product design and aesthetics, and with making advanced technology simple to use.

4. A  One of the greatest chief executives of his time.

細節題。答案在第4段句話的后半句“many of those corporate giants as one of the greatest chief executives of his time.”所以選A，其他的選項均不正確。

Within the wider business world, a man who liked to see himself as a hippy, permanently in revolt against big companies, ended up being hailed by many of those corporate giants as one of the greatest chief executives of his time.

5. D  an inspiration

細節題。答案在第四段第三句話。“is an inspiration to any businessperson”。所以選D

 His fall from grace in the 1980s, followed by his return to Apple in 1996 after a period in the wilderness, is an inspiration to any businessperson whose career has taken a turn for the worse.‘

6. C  He commanded absolute loyalty from Apple users.

細節題。由關鍵詞fanatical loyalty 定位到低段句話。所以喬布斯成功令人震驚的地方在于它獲得了蘋果用戶的忠誠。選C

But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers.

7. D  It originates in the consumer market.

細節題。由關鍵詞special report定位到第6段句，

As our special report in this week's issue (printed before Mr Jobs's death) explains, innovation used to spill over from military and corporate laboratories to the consumer market, but lately this process has gone into reverse. Many people's homes now have more powerful, and more flexible, devices than their offices do; consumer gizmos and online services are smarter and easier to use than most companies' systems.過去創新是從部隊和公司實驗室再拓展到消費者市場，現在的情況是反過來。所以選D

8. closed and inflexible

細節題。由關鍵詞 “critics complained”定位到第七段句，可知空格處應填寫“closed and inflexible”。

Mr Jobs had a reputation as a control freak, and his critics complained that the products and systems he designed were closed and inflexible, in the name of greater ease of use.

9. combined

細節題，由關鍵詞“Amazon”定位到原文第8段 ，所以空格處填combined。

At the recent unveiling of a tablet computer by Jeff Bezos of Amazon, whose company is doing the best job of following Apple's lead in combining hardware, software, content and services in an easy-to-use bundle,

10. reshaping entire industries

細節題，由關鍵詞the magic of computing定位到原文后一段， 空格處填reshaping entire industries.

But in the end he conjured up a reality of his own, channelling the magic of computing into products that reshaped entire industries.

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