河北2017.11成人學位英語考試通關試題及答案三
二、閱讀理解(11-30)
Today， supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago. It was opened in New York by a man named Michael Cullen.
A supermarket is different from other types of stores in several ways. In supermarkets， goods are placed on open shelves. The customers choose what they want and take them to the check-out counter. This means that fewer employees are required than in other stores.
The way products are displayed is another difference between supermarkets and many other types of stores. For example， in supermarkets， there is usually a display of small inexpensive items just in front of the check-out counter：candies， chocolate， magazines， cheap books and so on， why are they there?
Most customers who go to a supermarket buy from a shopping list. They know exactly what they need to buy. They shop according to a plan. By the time he or she reaches the check-out counter， the customer is feeling pleaded and relaxed because the task of shopping is finished. In this happy mood， the customer sees an attractive display of inexpensive goods that were not on her shopping list. Now she feels like buying something just for her own pleasure and enjoyment. Many customers buy from these displays of products near the check-out counter， and this is exactly what the owner of the supermarket hopes they will do.
Another important fact in helping a customer choose what to buy， is where a product is placed on a shelf. A product that is placed at eyelevel on a shelf sells much better than one which is placed on a lower or higher shelf. A product which is easy to see sells best. Manufacturers pay a higher price to have their products placed at eye level on the shelves.
The comfort and convenience of shopping centers is another factor which makes them popular with customers. Large parking spaces are provided， and many supermarkets stay open until very late at night.
11. According to the passage which statement is NOT true?
A.Today supermarkets are found in almost every big city.
B.The first supermarket was opened only half a century ago.
C.The first supermarket was opened in New York.
D.A supermarket is different from other kinds of stores in two ways
答案：D
解析：細節題。根據段內容知道A、B和C都是正確的，另外第2段的句中several ways和下面文章的內容也都可以知道不僅僅是兩個方式。
12. According to the passage which statement is true/
A.Supermarkets need more clerks than other stores.
B.In supermarkets goods are placed on closed shelves.
C.The customers prefer supermarkets to other kinds of stores.
D.The customers pay any clerk they meet for what they have bought in supermarkets
答案：C
解析：A 正好和作者的意思相反了，B也是，應該是opened才是正確的。D中不是直接向導購付費。
13. A product that is placed ___ sells best.
A.on a lower shelf B.on a higher shelf
C.as high as one‘s waist D.as high as one’s eyes
答案：D
解析：細節題。文章中的A product that is placed at eyelevel on a shelf sells much better than one which is placed on a lower or higher shelf可以知道正確的答案，
14. Why do you think shopping centers attract more customers than other kinds of stores/
A.They have more kinds of goods.
B.They have few employees.
C.They display small inexpensive items in front of check-out counters.
D.They have large parking lots and they stay open until almost midnight.
答案：D
解析：細節題。文章的后一段是說明超市比較起其它的商店優點。也是受大家喜歡的原因。
15. According to the way small inexpensive items are displayed we can infer that the owner of a supermarket has a good knowledge of ___
A.physiology
B.psychology
C.biology
D.biophysics
答案：B
解析：A是生理的意思，B是心理，C是生物D是生物物理原理，推論對消費者的促銷只有依據消費者的心里才能做出正確的經營決策。
學位英語考試：2017年成人學位英語考試試題題型詳解
學位英語報名：2017年成人學位英語考試報名時間/入口